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The most creative advertising in the world is worthless if it misses the target audience. Synergy is the key to effective advertising. It is the cumulative effect of the message, the medium, the frequency and the look and feel of the ad. All media must work to together in support of the whole. We handle etc  .At digicraft we find it very necessary to;

1.Define and reach your target audiences

2.Acknowledge and creatively present your differentiators

3.Set and meet your program's goals and objectives

4.Create and or adhere to budgetary guidelines

5.Select and communicate with media

6.Analyze media

7.Negotiate media buys

8.Develop advertising schedule


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