Digicraft

Digicraft (8)

Our goal and ideas are designed to build your brand, enhance its image and bring to the fore fronts its core values through unrestrained creativity.

Our Marketing and advertising concepts are geared towards the success of your brand, capturing the essence of it, magnifying it in the most effective and efficient way through application of constructive methods and innovative ideas 

We are cost effective and our rates are negotiable. Our time management and efficiency is close to non in the industry and has been a major reason for our success.

 

§  Develop your Brand Identity

§  Create and enhance Brand awareness

§  Foster favorable attitudes towards your Brand

§  Sustain consumer-Brand relationships

§  Increase Market share and positioning

§  Bottom line growth

We specialize in marketing with an emphasis on deriving improved business results. Using our marketing expertise to help our clients is our passion, and it’s all we do.

Customized marketing strategies and programs are applied to solve each client’s particular business problems.

Our approach has been proven to drive sales and improve marketing.

Innovative research techniques yield unique customer insights, so your strategies and programs are grounded in facts.

Through sound strategic thinking, planning and creative execution, we can build your brand and gain significant market share.

NU MEDIA

This subsidiary specializes in production of radio and TV commercials as well as media buying

PICTOGRAPH

This subsidiary specializes in photography, offset and digital printing

BRAND LINE

This subsidiary specializes in the development of marketing strategy and brand building ideas. Brand line is also into event management and support services

Our team consists of a talented group of individuals whose experience spans a variety of industries.  This diverse background allows us to incorporate many points-of-view and apply them in novel ways to solve marketing challenges.

Skilled in both traditional and “new media,” we focus on the core strengths of our client’s products and how to present them to the marketplace for the most impact. We think strategically, with a disciplined creative approach to shape image and alter perceptions.

  1. CEO/Creative Director- Kwaku Danso-Misa
  2. Art Director-Dennis Abban
  3. Creative Manager-Nana Freduah
  4. Graphic Designers- Kwabena Ofori, Nana yaw, Chris, Osei           `
  5. Copy Writer/Designer – Ophelia
  6. GM,Accounts Director- Kwasi Danso-Misa
  7. Accounts Executives- Willies Fawel, Roberta Blankson, Kate Tawiah
  8. Productions/Operations- Daniel Aidoo
  9. Office Manager- Mrs Kate Tawiah
  10. Financial Controller- Mr Eustace Oppong
  11. IT personnel- George
  12. Client Service/ Traffic manager- Roberta Blankson

 

 

SENIOR  MANAGEMENT

Kwaku T. Danso-Misa – Chief Executive Officer

Kwaku Danso-Misa is the Founder, CEO and Creative Director of Digicraft Marketing and Communications Group of Companies which include Brandline, Pictograph and NuMedia Productions.

Kwaku Danso-Misa has a Bachelor of Arts degree in Communication Design from Kwame Nkrumah University of Science and Technology (KNUST) where he developed an Image Bank for Communications Specialists which had the highest score for project work in the College of Art.

Kwaku’s experience has seen him work with Cardinal Solutions and Sapphire Ghana Ltd as Creative Director

As CEO of the Group he offers the general direction and leadership towards the achievement of the organizations philosophy, mission and strategy. He oversees all Communication and Marketing strategies and Implementation of projects. The company consults for institutions such as Kasapreko, Ghana Commercial Bank, GTBank, Access Bank, Enterprise Group(Insurance,Life,Trustees and Properties), South African Airways etc. 

With his background in Brand Communication, Video Production and Photography he has produced many television and radio commercials and programmes.

He was recently honored by West Africa Nobles Forum for being an Eminent West African who upholds the virtues of Honest,Integrity and Accountability - (Nobles International Award 2013).

 

Kwasi KanKam Danso-Misa-Accounts Director/ GM
Kwasi K. Danso-Misa holds an MBA from the China Europe International Business School. He is a Director, Accounts Director and General Manager. His job responsibilities also include Development of new businesses with the view to grow, retain and manage client base .His responsibilities include coming up with innovative, comprehensive and strategic Marketing and Advertising campaigns and proposals.

Kwasi has immense industry experience and Manages key accounts for the Agency which include GCB, GT Bank, Enterprise Insurance, Access bank among other clients .Market Plans implemented include the launch of GT bank and Intercontinental Bank into Ghana and projects undertaken include market and creative plans for MasterCard for GCB, Visa for GT bank and Intercontinental, Akwaaba insurance promotion for EIC and 3 day claim payment service. These are to mention a few of the projects.

Dennis Abban- Art Director
Holds a degree in Communication Design from Kwame Nkrumah University of Science & Technology in July, 2011.
Currently as the Art Director of Digicraft, in their creative department, he has immense experience in brand positioning and selling through various mediums such as TV, Radio, print and electronic media.

Prior to that, he worked with sky TV and was employed by Digicraft due to his immense skill in the use of the design platforms such as the adobe creative suite, major 3D programs and an impressive thought process.

Dennis joined digicraft in 2011.

Nana Freduah – Creative Manager
Earned his degree at Methodist University College, Ghana with a BBA (Marketing Option).

Over the years Nana has worked with ads - Leo Burnett as a Graphic Designer /Asst. Studio Manager, Eboni Studios (Metro TV), Poly Products (Poly Group of Companies) and Oxygen. Nana Freduah is currently the Creative Manager/Graphic Designer at Digicraft and has thrown in innovative and cutting edge ideas in most communications projects carried out.

Experienced in the latest Adobe Master Collection including Photoshop and Illustrator. Knowledge of Flash, Dreamweaver, Swish, Cinema 4D and Microsoft applications

Kate Owuba – Administrative Manager
Earned her first degree at Methodist University College,Ghana with a BBA (Marketing Option). She also has a Diploma in Secretarial Studies from Jayee Professional Institute.Kate has 8 years of experience in an administrative position and has gained a lot of experience over the years working with individuals of diverse cultures. She worked with Adventist Development and Relief Agency (ADRA) as a Secretary and then on with Blockfields Ghana Limited as an Administrator.

Kate joined Digicraft in February 2006 as a secretary and has held the positions of Clients Service and Traffic Manager for a couple of years.She now holds the postion of Office Manager and Accounts Administrator

Collins Oppon – Financial Controller
Mr. Oppon holds a Diploma in Purchasing and Supplies and Accounting and a Certificate in Computer Studies. He also has a good working knowledge of Quick Books software.Over the years Mr. Oppon worked with Ghana Supply Commission as a Shipment Assistant, then moved to the position of Supply Officer, Purchasing Officer and then Accounts Officer. He later worked with E.B and Company as a Wholesale Manager/Accounts Officer and the Universal Computer Systems limited as an Accountant.
Mr. Oppon joined the digicraft team in December 2008.

Roberta Blankson – Client Service/Traffic Manager
Currently has a Bachelors Degree in Methodist University College,Ghana with a BBA (Marketing Option)
Roberta, before joining the Digicraft team worked with May’s Day Care Centre as an Administrative Assistant, Anyidado Information Systems as a Marketing Manager. Roberta has gained excellent experience working with people under enormous pressure and has gained great interpersonal skills. She is a problem solver and result oriented.

Roberta joined digicraft in 2011.

 

Customer Satisfaction

•Professionalism and Respect

•Innovation

•Pro-activeness and Efficiency

•Hard work and Dedication

•Team work and Honesty

 

OUR MISSION

To create an environment where our employees are motivated to constantly provide clients with cutting edge solutions to enable them build and sustain their brands.

OUR VISION

To build strategic partnerships with our clients by creatively and cost effectively positioning their products and services, in order to achieve our goal of becoming a leading agency.

 

Digicraft is a marketing company that specializes in creatively and cost effectively positioning products and services. We offer the full complements of marketing, creative, branding, advertising and public relations services using strategic integrated marketing communications, planning and implementation.  Most importantly, we believe in forming strategic partnerships with our clients based on Mutual Trust, Competence and Common Goals.

Digicraft is considered amongst the top 10 agencies in the country. We have  over 10 years of industry experience and work for clients which include Guaranty Trust Bank,  Access Bank, Ghana Commercial Bank, TF Financial services, UT Bank, South African Airways, Enterprise Group( EIC,ELAC ,EGL AND EP) , Kasapreko ,GIHOC Distilleries, Blackwell Realty Development, Imperial Homes and more.

We look forward to working with you and believe this partnership will be a mutually beneficial relationship for both parties.